Academic Research in Business and the Social Sciences

This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully. It helps increase the productivity of researchers by showing efficient and effective ways to increase research output and publication probability, ranging from manuscript preparation and positioning to working with co-authors and journal reviewers. The author uses research findings, anecdotal evidence and illustrations from his academic career to support his views on strategies and tactics that are required of scholars in order to succeed.

Offers doctoral students, researchers and junior faculty tips and strategies to enhance their academic careers Helps researchers identify viable research topics and prioritize high potential research opportunities Provides guidelines for crafting manuscripts that help enhance publication acceptance

Autorentext

George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed for 33 yeas the globally-known Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Dr. Moschis is among the world's most frequently cited researchers.

Inhalt
Overview.- Preparing for Academic Career.- Research Foundations.- Planning Research Projects.- Conceptual Framework and Theory Development.- Research Approaches and Designs.- Research Settings and Procedures.- Literature Reviews.- Cross-Cultural Research.- Writing Manuscripts for Academic Journals.- Evaluating, Accepting and Rejecting Manuscripts.- Ethics in Research.- Research Over the Course of Academic Life: Goals, Strategies, and Tactics.- Writing Proposals.- Epilogue.