Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Account-Based Marketing
CHF 37.40
Auf Lager
SKU
DSO9A311AQC
1 Verfügbar 
Geliefert zwischen Do., 13.11.2025 und Fr., 14.11.2025
Details
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is growing, with companies such as BearingPoint, HP, Progress Software and Xerox reported to be leading the way. Account-based marketing has grown since the mid-1990s as a demonstration of the trend away from mass marketing towards more targeted approaches. It parallels the movement in business-to-consumer marketing away from mass marketing where organisations try to sell individual products to as many new prospects as possible to 1:1 marketing where they concentrate on selling as many products as possible to one customer at a time. While business marketing is typically organised by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786131222771
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Größe H220mm x B220mm
- EAN 9786131222771
- Format Fachbuch
- Titel Account-Based Marketing
- Herausgeber Betascript Publishing
- Anzahl Seiten 68
- Genre Wirtschaft
Bewertungen
Schreiben Sie eine Bewertung
