Acquisitions in the UK Car Industry

This book analyses the critical factors in the mergers of Jaguar-Ford, Rover BMW and Land Rover-Ford. Based on extensive interviews with many of the key individuals involved in these mergers, together with analysis of much of the commentary, both contemporaneous and after the event, his conclusions on the critical success factors, both pre- and post-merger, make fascinating reading. This is a book I enjoyed reading, not just for its review of events in an industry where I worked for nearly 39 years, but also for the fact that it provides a framework for critically examining major events happening in that industry today. (Sir Nick Scheele, former president and chief operating officer of Ford Motor Company, former chief executive of Jaguar and former chancellor of Warwick University)

Autorentext

Dr. Emanuel Gomes is a Principal Lecturer at Coventry University whose specialist teaching is in Strategic Management. He is a member of the Board of Directors of the GBATA and a member of the EuroMed Institute M&A Research Committee. He serves on the Editorial Board of refereed journals and is the author of several articles and of another book.