Add to Cart!

The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?

Autorentext

Pradyut V. Hande, BBA, MBA : a étudié l'administration des affaires à l'université NMIMS de Mumbai, à l'université internationale Symbiosis de Pune et à la Berlin School of Economics and Law, en Allemagne. Co-fondateur et rédacteur en chef de la plateforme New Media ; The Your Voice Project, Inde. Auteur, entrepreneur et conférencier qui incarne l'esprit de l'Inde nouvelle génération.