ADVANCE MARKETING MANAGEMENT

This book provides a basic ideas related to fundamental concepts of Marketing Management. The entire book divided in to four units which provides advance level of Principles of Marketing. In this book author covers the concept of Marketing Research Practices, Managing Advertising, International Marketing and New Marketing Realities. In this book various Marketing Research Designs, Sampling, Data collection and Questionnaire included by the author for the better understanding for the reader. In this book various Advertising, Ad copy, Media Scheduling and Advertising budgeting included by the author for the better understanding for the reader. In this book various International Marketing , International Marketing Environment, Challenges and problems of International Marketing and Primary Idea about International Agencies included by the author for the better understanding for the reader. In this book various Direct Marketing , Online-marketing, Cyber Marketing Process and Green Marketing included by the author for the better understanding for the reader. This book contains lots of helpful tips of various Multinational Companies about their Marketing functions.

Autorentext

Dr. Keval K Shah is presently working as a Adhyapak Sahayak in Shri H K Commerce college, Ahmedabad(Gujarat). The author has published National and International Research Articles in the reputed Journals. The Author has published National and International books. The author has more then 10 years academic experience.