Advanced Design

This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline. This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught workor do not work and, as a result, improve their design effectiveness.

Explains the universal principles of design useful to all disciplines Presents a textbook for all advanced design studentsjuniors, seniors, and graduate students Includes numerous examples to demonstrate the principles that the book introduces

Autorentext
Dr. John Reis is a Professor at the Department of Engineering, East Carolina University, United States. He teaches courses on design and thermal sciences in mechanical engineering. His research focuses on design and how interdisciplinary design studies such as design in the fine arts inform engineering design.

Inhalt
The Universal Nature of Design.- How We Learn Design.- Universal Design Activity - Clarifying the Project.- Universal Design Activity Generating Ideas.- Universal Design Activity Selecting One Idea to Implement.- Improvisation.- What Makes an Effective Designer?.- Enhancing Our Ability to Design.- Biases in Design.- Designing With Others.