Advanced Design Thinking Model for Innovation and Entrepreneurship

This book shows that everyone can innovate through following the design thinking (DT) or human-centered design process. It guides passionate innovation learners at advanced DT methods to deeply understand who our users are and how we can better add value to them. DT leads to cultural change that needs to happen within the organization, moving from a task-oriented organization to a user-focused organization. DT is a systematic and iterative team-based process for finding and solving complex problems to create positive experiences.

Autorentext

Mustafa Seref Akin is a professor of innovation and entrepreneurship in Erzincan Binali Y ld r m University. He taught in various countries. He is an economist by training (Ph.d. in Southern Illinois University-Carbondale). He is impressed by design thinking to leash the creative potentials. He mentors startups.