Advertising yesterday, today, tomorrow

The book considers advertising as an art form and a means of marketing. It traces the main stages of development of advertising, starting from ancient times. It considers advertising during the industrial revolution of the XVIII - XIX centuries, advertising of the late XIX - early XX century, Soviet advertising of the 1920s, foreign advertising between the two world wars, Soviet advertising of the 1930s, 1940s - 1950s, 1960s - 1980s, Western advertising of the second half of the XX century, post-Soviet period of advertising development in the Republic of Belarus. The modern means of advertising distribution, the peculiarities of building the image of perception in advertising are analyzed. The peculiarities of TV advertising are considered separately. The prospects for the development of advertising in the near future are defined.

Autorentext
Yakov Lensu Born in 1950. Graduated from the Belarusian State Theater and Art Institute. Head of the Department of Theory and History of Design at the Belarusian State Academy of Arts, Candidate of Art History, Associate Professor, Academician of the International Academy of Sciences of Nature and Society.