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Aesthetic Communication
Details
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Autorentext
OLE THYSSEN is Professor of Philosophy at Copenhagen Business school, Denmark, and an author and co-author of more than 30 books on psychoanalysis, Marxism, system theory, ethics and aesthetics, among them Business Ethics and Organizational Values , (Palgrave Macmillan 2009). He has a lifelong honorary grant from the Danish state.
Inhalt
Organizational Aesthetics The Organizational Image The Organization's Rhetoric Organizational Narratives Organizational Design Organizational Advertising Organizational Architecture
Weitere Informationen
- Allgemeine Informationen
- GTIN 09781349319176
- Auflage 1st ed. 2011
- Sprache Englisch
- Genre Economy
- Lesemotiv Verstehen
- Größe H19mm x B140mm x T216mm
- Jahr 2010
- EAN 9781349319176
- Format Kartonierter Einband
- ISBN 978-1-349-31917-6
- Titel Aesthetic Communication
- Autor O. Thyssen
- Gewicht 463g
- Herausgeber Palgrave Macmillan UK
- Anzahl Seiten 351