AI in Marketing

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Autorentext

Hannah D. Walters, DBA, is Associate Professor of Marketing at Northern State University. Walters teaches Marketing, Marketing for e-commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Walters researches ethical issues in consumer behavior and marketing, AI in higher education, and student engagement.

Rachel M. Hammond, DBA, is Associate Professor of Management at Calvin University. She teaches organizational behavior and management courses. Hammond's research focuses on the scholarship of teaching and learning, board gender diversity, and organizational flourishing. She is also pursuing thought leadership around developing human-centered skills for AI-driven workplaces.

Klappentext

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Inhalt

Part 1: Foundations and Frameworks of AI in Marketing 1. Welcome to a Brave New World 2. Advancing Marketing Strategy with Artificial Intelligence: A Systematic Literature Review Part 2: AI Tools and Applications in Marketing 3. Synergizing AI and Integrated Marketing Communications 4. Artificial Intelligence as a Crucial Catalyst in Revolutionizing E-commerce Marketing 5. AI-Driven Branding 6. Navigating International Marketing with Artificial Intelligence 7. AI's Impact on Frontline Sales 8. New Product Development Enriched with AI Part 3: AI-Driven Consumer Dynamics 9. Consumer Behavior and AI 10. AI in Consumer Insights Part 4: Ethics and Education in AI 11. Exploring the Ethical Implications of Artificial Intelligence in Marketing 12. Implementing AI in Marketing Education