Airlines: Theoretical and practical aspects of management

The monograph "Airlines: theoretical and practical aspects of management" presents the results of the study of airline operations during a number of prohibitive and restrictive measures on air travel, due to the negative impact of the COVID-19 pandemic. The object of study were: the route network of the classical and low-cost air carriers; the impact of low-cost airlines on the market structure (on the example of the European Union and the Russian Federation); the marketing policy of airlines in a macro-economic instability. A comparative analysis of airlines in the Russian Federation and the European Union allowed to identify the fundamental distinguishing factors of a developed and developing market. Based on the results of the study, general recommendations for the development of the passenger airline industry in overcoming the macroeconomic crisis were elaborated.

Autorentext

Rublev Vladimir Vladimirovich.Er ist Absolvent der Plechanow-Universität für Wirtschaft (Moskau). Autor von mehr als 50 Forschungsarbeiten, 13 Monographien (davon in 6 Sprachen übersetzt) und einer Reihe von Wirtschaftsblogs. Seit 2022 lebt er in Frankreich.

Klappentext

The monograph "Airlines: theoretical and practical aspects of management" presents the results of the study of airline operations during a number of prohibitive and restrictive measures on air travel, due to the negative impact of the COVID-19 pandemic. The object of study were: the route network of the classical and low-cost air carriers; the impact of low-cost airlines on the market structure (on the example of the European Union and the Russian Federation); the marketing policy of airlines in a macro-economic instability. A comparative analysis of airlines in the Russian Federation and the European Union allowed to identify the fundamental distinguishing factors of a developed and developing market. Based on the results of the study, general recommendations for the development of the passenger airline industry in overcoming the macroeconomic crisis were elaborated.