An Analysis of Customer Satisfaction in Food Retailing

The customer satisfaction is a big issue and the key of success in every branch of marketing. The work "An Analysis of Customer Satisfaction in Food Retailing" describes the situation in the firm selling foods in detailes. Proposes recommendations for improvement and points out the weaknesses as well as the strengths of smaller retailings and comments their possition in the market full of competition. It is an example of typical and useful survey which could be applied on any type of customer.

Autorentext

Iveta Bendová was born in Brno, Czech Republic. In 2011 she has defended her bachelor thesis on Mendel University, faculty of Regional Development and International Studies and is now studying the master degree there. Author is interested in marketing research and social development.