An Empirical and Cultural Overview

Being capable for representing user-product interaction by means of economical, technological and cultural feedbacks, design activity shelters a potential to keep an encrypted memory of human requirements and tendencies of particular eras. Dealing with the perpetual interaction of design activity with the observable aspects related to scientific, economical and cultural phenomenological projections, this research aims to investigate the qualitative and quantitative variance processes of products of daily access that are presented on e-marketing platforms of Turkey as a model developing country, considering the lifestyles and the extent of the cultural variety. The task also focuses on manifesting a plain set of principals concerning a sequential arrangement of the quantitative preferability criteria of e-sales products, that would lead to prospective local and national arrangements for Turkish domestic market, by revealing the specified data of various e-commerce portals addressing appeal on mid and low income groups. The findings point out the hierarchical efficiency positioning of socio-cultural motives on user preferences according to specific evidence on products that are categ

Autorentext

Alper Calguner leccionou nos Departamentos de Design Industrial das Universidades Gazi, METU, ITU, At l m e TOBB. Organizou e geriu duas empresas centradas no design e realizou mais de 100 projectos de design. Os seus estudos académicos centram-se intensamente nas implementações tecnológicas e nas políticas de design e inovação.