An Environment for Protecting the Privacy of E-Shoppers

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only o®er customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.

Autorentext

Dora Galvez-Cruz holds a PhD in Computing Science from the University of Glasgow, UK, a MSc in Computing Science and an Electronic Engineer degree, both from UNAM, Mexico, as well as a diploma from the KIT, Japan. Having worked for several years as IT consultant, she understands the need for privacy and personalisation related to e-commerce.