An impact of brand elements on brand awareness - OPPO brand

The objective of this study is to find out how smartphone users perception about OPPO brand by looking into the level of brand awareness and the impact of brand elements on it. Furthermore, this research aims to recommend OPPO what they should do to enhance brand awareness among their customers through brand elements. Quantitative research method is applied in this study. Data was collected from some smartphone users from all ages in Ho Chi Minh City.

Autorentext

Hi, I am Quynh Vu from Vietnam. I hope this work would be useful for people who are interesting in brand marketing and for who wants to see the impact of brand elements on brand awareness with the specific case of OPPO smartphones in Ho Chi Minh city.