An Insight to the Marketing Strategies of Select FMCG Brands in India

An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories.

Autorentext

DR. KABERI BHATTACHARYYA is the Assistant Professor in Commerce at Netaji Nagar College, situated in Kolkata, West Bengal, India. She is also associated with post-graduate teaching in Commerce. Apart from successfully completing multiple research projects under University Grants Commission, India, she has published her works in reputed journals.