An Introduction to E-Commerce in Hotel Industry

The Internet as a marketing tool is coupled with many benefits for the tourism and hotel industry, which facilitate communication and interaction between this sector and the customers. Over the recent years, e-commerce has been increasingly adopted in this industry. The growth of e-commerce in the tourism and hotel industry has been accelerated by various factors including technological development, internet penetration among household, and increased competition in this industry.

Autorentext

Palestrante na Universidade de Ciência e Tecnologia Aplicada de Kish (Irão). MBA (Marketing): da Universidade de Teerão, Kish International Compos. Diploma: Ciências e Matemática da escola secundária Georges de La Tour (Nancy-France).