An Omnichannel Strategic Framework

Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.

Autorentext

Aleck C. H. LIN es profesor asociado del Departamento de Artes e Industrias Creativas de la Universidad Nacional Dong Hwa (TAIWÁN). Los intereses de investigación de Lin se centran en la informática emocional, el desarrollo estratégico de sistemas de información en la web, los sistemas interactivos multimedia, la difusión de conocimientos en línea y los fundamentos teóricos de los sistemas de información.