Analyse customer needs on online banking for Yemen banks

Nowadays, it's noticeably the Noteworthy changes in the environment of business in the world have enforced banks industry to adjust their plan and service strategies. Impacting the development in information and communication technology (ICT) is one of the main objectives of banks to establish and sustain long-term associations with clients via fresh and networks that simplify the acceptance of the operations of electronic banking. Literature has acknowledged that information and communication technology is the complete method to carry out banking activities with clienteles due to the less cost offered and the rapidity of information transmission. This book will investigate (from the consumer's point of view) the reasons that identify whether the banking sector in Yemen can be applied to efficiently self-service techniques to create associations. Precisely, the investigation and the significance of relationships via online With Clients.

Autorentext

Asst. Prof. Dr. Al-Harath Abdulaziz è un professore assistente presso il dipartimento di gestione dell'università internazionale di Al-Madinah. La sua ricerca si colloca nel campo della competenza tecnologica, con un'attenzione particolare all'adozione del Fintech da parte del business della microfinanza.