Analysing the level of satisfaction with the services provided by a clinic

This book is based on research carried out at a plastic surgery clinic located in the Mucuri Valley. It is a quantitative survey, based on questionnaires applied to patients who underwent breast augmentation surgery between January 2011 and July 2012. Its overall aim was to assess customer perceptions of satisfaction with service provision. The results show this perception and the need for the company studied to further structure its organisational culture geared towards customer relations.

Autorentext

Laureato in Medicina presso l'UMG. Specializzazione in Pediatria presso l'HSF-MG. Specializzazione in gestione di micro e piccole imprese presso l'UFLA. Specializzazione in Insegnamento nell'istruzione superiore e MBA in Risorse Umane e Marketing presso l'UNIPAC TO. Amministratore del Grupo Persona-TO. Vice delegato del CRM-MG. Professore presso UNIPAC TO. In servizio presso l'UNIMED TO.