Analysis Marketing and Potentiality of Chiury Honey in Jajarko Nepal

The focus of the book was to analyze the marketing system, effective marketing channels, marketing problems and potentialities of Chiury Honey. Honey considered as a major cash generating commodity having higher benefit cost ratio.The most prioritized problems in export of Chiury Honey was lack of organic certification followed by lack of lab testing, no minimum standard of Chiury Honey,lack of grading and packaging materials. Therefore, we have to overcome those constrains and problems. The business should be optimized through commercialization and potential for growth in sales will be exponential in near future.

Autorentext

The Author was born 3rd march, 1985 in Dharmawati-8, Managaun Pyuthan, Nepal as a son of Mr. Hemanta Raj Sharma and Mrs. Padama Sharma. Mr. Sharma had done M.Sc.Ag from AFU, B. Sc (Honours) Ag (PU), Diploma in Agriculture (On the Job Training, AICAT, Israel) I. Sc. Ag (CTEVT), SLC (Nepal Board).Now he has been working under NARC as a researcher.