Analysis of Brand Preferance for Vegetable Oil in Abia State, Nigeria

Vegetable oil occupies a very strong place in the economy of any nation. Its content together with carbohydrates and proteins, contributes in the improvement of nutritional value of the human diet. It is a source of revenue to government and individuals and used as an ingredient or component in many manufactured products (Inan et al., 2006 and USDA, 2000 and 2006). Vegetable oil is produced from oil fruits such as olives and palm and industrial plants such as soy beans and cotton seed, as well as from plants with oil seed, an example is sunflower etc.

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Ogbonnaya Ukeh Oteh - B.Sc; M.Sc (MOUAU) è docente universitario, ricercatore e consulente. I suoi principali interessi di ricerca includono: marketing agricolo e gestione dell'agroalimentare, comportamento dei consumatori, branding e marketing alimentare. Ha esperienza nella ricerca demografica e ha partecipato a studi sulla povertà, sui mezzi di sussistenza e sull'inclusione sociale.