Analysis of the building sector in the Ukraine

New markets are important for a companies' portfolio and for expansion to gain on value. Therefore advantages and disadvantages of new markets have to be weighted to reduce risks and to show potentials for the company in the relevant country. The aim of this work was to analyse the Ukrainian building sector and to find out whether the two departments Siemens Building Technologies and Siemens Building Projects do have a chance to penetrate this market. Furthermore, marketing recommendations were requested from the company Siemens.

Autorentext

Monika Schwaiger-Götschborn 1982 in Melk, Lower Austria,married and mother of 2 childrenStudied at the IMC - University of Applied Science - Export oriented Management

Klappentext

New markets are important for a companies' portfolio and for expansion to gain on value. Therefore advantages and disadvantages of new markets have to be weighted to reduce risks and to show potentials for the company in the relevant country. The aim of this work was to analyse the Ukrainian building sector and to find out whether the two departments Siemens Building Technologies and Siemens Building Projects do have a chance to penetrate this market. Furthermore, marketing recommendations were requested from the company Siemens.