Analysis of Transmedia Advertising Campaigns and their Application

Transmedia storytelling uses all available channels to bring discrete parts of your story to the consumer for them to interrelate. This process places new demands on consumers and relies on the active participation of communities to make a story endless. This paper discusses concepts, perspectives and examples implicit in reading about success stories from transmedia storytelling, and how it could be implemented in a childcare brand campaign to disseminate information that is conducive to changing the way new parents care for an infant.

Autorentext

Wachsende Kreativität, die das Beste aus jedem Bereich der Kreativität in sich aufnimmt. Hobbyfotograf, Retuscheur, Videobearbeiter, Filmemacher, Motion Graphics, Stopmotion, und ein bisschen Sänger. Diese Arbeit wurde zusammen mit meinem Freund Jose Miguel Letamendi erstellt.