Antecedents of business-to-business e-commerce adoption and its effect

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Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively.

Autorentext

Haseba Hamad is a lecturer of Information Management at the College of Administration and Economics, Salahaddin University, Erbil, Iraq. She completed her PhD at Plymouth Graduate School of Management, Plymouth University.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783330856455
    • Genre Business Administration
    • Sprache Englisch
    • Anzahl Seiten 344
    • Herausgeber Noor Publishing
    • Größe H220mm x B150mm x T21mm
    • Jahr 2017
    • EAN 9783330856455
    • Format Kartonierter Einband
    • ISBN 3330856459
    • Veröffentlichung 24.03.2017
    • Titel Antecedents of business-to-business e-commerce adoption and its effect
    • Autor Haseba Hamad
    • Gewicht 530g

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