Application of Ansoff's Product/Market Growth Strategies

The need on how to improve the capacities and growth of local Community Based Organizations informs reasons on improved community mobilization and improved method of service/products delivery. Pursuit of Relevance in service offerings and competition are leading factors influencing choice of strategy. The growth in Community Based Organizations signals both the Government and other nongovernmental organizations that Community Based Organizations have a role to play in achieving millennium goals. Subsequently this should encourage handling of Community Based Organizations operational limitations like lack secure and permanent facilities as crucial dimensions for their growth.

Autorentext

Dr Benson Mbithi obecnie zarz dza swoj firm i wyk ada na Uniwersytecie Rolnictwa i Technologii Jomo Kenyatta. Dr Mbithi jest absolwentem Uniwersytetu Moi, Uniwersytetu Nairobi i Uniwersytetu Rolnictwa i Technologii Jomo Kenyatta w Kenii. Benson opublikowä kilka artyku ów naukowych w ró nych czasopismach naukowych.