Argumentative and persuasive strategies in advertising discourse

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Autorentext

Monica Frunz is a lecturer, Doctor of Letters, at the Faculty of Letters of the University "Al. I. Cuza" University in Iasi, Romania. She is the author of several studies and articles on advertising discourse analysis. Her fields of interest are applied linguistics, discourse analysis, terminology and translation.