Art and Reason: The Logic Behind Visual Design

"Art and Reason: The Logic Behind Visual Design" is more than a work on design techniques; it is a thoughtful guide that invites the reader to explore the transformative power of visual elements in a world increasingly saturated with images. Throughout this book, the author leads us through an in-depth exploration of how graphic design should not only captivate the eye, but also communicate messages, influence emotions, and foster social change. The first chapter, The Critical Mind of the Designer, posits the fundamental role of critical thinking in graphic design. Beyond aesthetic creativity, critical thinking in design makes it possible to question and analyze the social and cultural effects of each graphic element. The questioning exercises presented here are a tool to enhance creativity and to address complex global issues, preparing designers to become true agents of change. In the second chapter, Colors and Shapes with Purpose, the psychological impact of colors and shapes are explored. Here, it demonstrates how each choice of color and shape can influence the viewer's emotional state and how it can influence the viewer's emotional state.

Autorentext

Leandro González e Andrea Salinas, ambos estudantes de Design e Comunicação Visual na Universidade Americana, partilham uma área de interesse no pensamento crítico no design gráfico.Carlos Alexander Mendoza Jacomino Académico e investigador da Universidade Americana: Doutoramento em design gráfico.

Klappentext

"Art and Reason: The Logic Behind Visual Design" is more than a work on design techniques; it is a thoughtful guide that invites the reader to explore the transformative power of visual elements in a world increasingly saturated with images. Throughout this book, the author leads us through an in-depth exploration of how graphic design should not only captivate the eye, but also communicate messages, influence emotions, and foster social change. The first chapter, The Critical Mind of the Designer, posits the fundamental role of critical thinking in graphic design. Beyond aesthetic creativity, critical thinking in design makes it possible to question and analyze the social and cultural effects of each graphic element. The questioning exercises presented here are a tool to enhance creativity and to address complex global issues, preparing designers to become true agents of change. In the second chapter, Colors and Shapes with Purpose, the psychological impact of colors and shapes are explored. Here, it demonstrates how each choice of color and shape can influence the viewer's emotional state and how it can influence the viewer's emotional state.