ARTIFICIAL DEMAND IN LOGISTICS A SUPPLY CHAIN DISRUPTION

Artificial demand or manufactured demand constitutes demand for something that, in the absence of exposure to the vehicle of creating demand, would not exist. It has controversial applications in microeconomics (pump and dump strategy) and advertising.A demand is usually seen as artificial when it increases consumer utility very inefficiently; for example, a physician prescribing unnecessary surgeries would create artificial demand.Government spending with the primary purpose of providing jobs (rather than delivering any other end product) has been labelled "artificial demand".Similarly Noam Chomsky has suggested that unchecked militarism is a type of government-created artificial demand, a "system of state planning ... oriented toward military production, in effect, the production of high technology waste", with military Keynesianism or a powerful military industrial complex amounts to the "creation of state-guaranteed markets for high technology waste (armaments)."

Autorentext
The Book has been Authored by Mr Keshav Hari S, a student of International Business and co-authored by Mrs S Shajitha Banu, Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.