Artificial Intelligence, Co-Creation and Creativity

Artificial intelligence has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities.

Artificial intelligence (AI) has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and input. Therefore, it is vital to understand and critically reflect on the nature of co-creative processes between humans and AI. This book addresses such issues and provides insights into how humans can augment their capabilities for generating creative and innovative outputs by successfully co-creating with AI.

The book is intentionally divided into three main parts to allow for a comprehensive and holistic perspective on human and AI co-creation for creative tasks. The sections are divided as follows: Part 1: "Principles of AI and Creativity", Part 2: "Critical Issues on Artificial Co-Creation", and Part 3: "Industry-Specific Discussions".

Consequently, the book provides a holistic insight on the topic, covering various issues and perspectives and enabling an accessible read to a broad audience. For example, chapters cover examples across different industry sectors, including music, arts, science, and management. Furthermore, the book covers critical questions involving copyrights, ethical concerns, relationship with algorithms, and context-based issues. Only by critically reflecting on the intrinsic issues of AI and learning how to work with it effectively for creative purposes will we be able to benefit from its full potential to augment human creative abilities in an appropriate manner.

This novel, edited collection is an essential read for scholars working on the intersection of AI, creativity, arts, and management.

Autorentext

Francisco Tigre Moura is Professor of Marketing at the IU International University of Applied Sciences, Germany.

Inhalt

Introduction Part I: Principles of AI and Creativity 1. AI Creativity in the Light of Autonomy 2. Creativity as a Socio-Technical Phenomenon 3. Rethinking Creativity Frameworks for Artificial Intelligence 4. Creative Sense-Making: A Cognitive Framework for Modeling Interaction Dynamics in Co-Creative AI 5. Demystifying AI Techniques for Creative Domains: A Beginner's Guide to Empowering Human Creativity Part II: Critical Issues on Artificial Creativity 6. Creating Images with Generative AI: An Imaginative Aid? 7. AI and Art: Non-Human, Still Human, Or All Too Human? 8. AI and Creativity in Marketing: Contrasting the Experience and Perspectives of Practitioners and Academics 9. On the Test Bench: How to Evaluate the Quality of AI Systems? 10. Copyright Aspects of Generative AI in Germany and the EU: An Overview 11. AI Creativity and Human Enhancement: The Identity Link Part III: Industry Specific Discussions 12. Make Some Noise: Digital Art and Artificial Intelligence Striking a Chord 13. Exploring Perceptions and Usage of Generative Artificial Intelligence: An Empirical Study Among Management Students 14. Co-Creation with Artificial Intelligence in Marketing: The Case of the Data Analytics Company Dataiku 15. Artificial Intelligence as A Creative Scientist 16. Recent Advancements and Use Cases on Co-Creation, Procedural Content Generation, And Computational Creativity in Video Games; Conclusion