Artificial intelligence

Keys to Leading in a Changing World is an invitation to discover how artificial intelligence is transforming business administration and how you can lead successfully in this new era. This book combines theory, practice and ethical reflection to offer a comprehensive view of the impact of AI on organizational management. From the fundamentals of this technology to its application in key areas such as human resources, marketing and logistics, you will find tools to make strategic decisions based on data, optimize processes and anticipate trends. Through practical examples and forward-looking analysis, it also addresses the ethical challenges and risks of relying exclusively on technology, underscoring the importance of human leadership that balances innovation and responsibility. This book is more than a guide; It is a compass for confidently navigating an ever-changing environment. Are you ready to discover how to transform challenges into opportunities and lead the future?

Autorentext

Allison Bonilla Diaz Student of business administration at the American University UAM.Dayana Hernández Soza Student of business administration at the American University UAM.