Artificial Intelligence in Modern Business

"Artificial Intelligence in Modern Business: From Forecasting to Sustainability"Artificial Intelligence (AI) has emerged as a transformative force across industries, reshaping traditional practices and offering innovative solutions to complex problems. In the realm of commerce, AI has opened new avenues for efficiency, accuracy, and customer engagement, heralding a new era of data-driven decision-making and automation. This book explores the multifaceted role of AI in commerce, focusing on its applications, challenges, and the ethical considerations of its integration.

Autorentext

Dr.P.V.AMUTHA, M.Com., M.Phil.,PGDCA.,Ph.D. arbeitet derzeit als Dept of Commerce PA&CS in Sri Krishna Arts and Science College mit Spezialisierung auf Marketing. Sie hat 15 Jahre Berufserfahrung. Sie hat verschiedene Artikel in Fachzeitschriften und in Sammelbänden veröffentlicht. Sie hat an rund 30 Konferenzen teilgenommen und Vorträge gehalten.