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Assessment of customer perception on mobile phone money transfer
Details
M-pesa ( M for mobile, pesa is swahili for money) is a mobile-phone based money transfer and micro financing service for safaricom and vodacom,the largest mobile network operators in Kenya and Tanzania.Currently the most developed mobile payment system in the world,M-Pea allows users with national identification or passport to deposit,withdraw and transfer money easily with a mobile device.Many lives has been in Kenya by the innovation of M-Pesa as monetary transaction can be done by the click of a button.This book will be useful to anyone who would like to know how customers perceive the use of Mobile phone money transfer.
Autorentext
Brian Louis O. Seda was born on 7 March 1987; Studied Diploma in Business Management at Kenya Institute of Management (KIM) and Bachelor of Arts degree in social sciences ( sociology and Political Science)at Catholic University of Eastern Africa (CUEA)currently working for KEMRI/CDC Malaria project in Siaya, Kenya.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783659452123
- Sprache Englisch
- Größe H220mm x B150mm x T4mm
- Jahr 2013
- EAN 9783659452123
- Format Kartonierter Einband (Kt)
- ISBN 3659452122
- Veröffentlichung 12.10.2013
- Titel Assessment of customer perception on mobile phone money transfer
- Autor Brian Seda , Margret Ulaka
- Untertitel A case study of M-pesa Kisumu,Kenya
- Gewicht 102g
- Herausgeber LAP LAMBERT Academic Publishing
- Anzahl Seiten 56
- Genre Betriebswirtschaft