Assessment of customer perception on mobile phone money transfer

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Details

M-pesa ( M for mobile, pesa is swahili for money) is a mobile-phone based money transfer and micro financing service for safaricom and vodacom,the largest mobile network operators in Kenya and Tanzania.Currently the most developed mobile payment system in the world,M-Pea allows users with national identification or passport to deposit,withdraw and transfer money easily with a mobile device.Many lives has been in Kenya by the innovation of M-Pesa as monetary transaction can be done by the click of a button.This book will be useful to anyone who would like to know how customers perceive the use of Mobile phone money transfer.

Autorentext

Brian Louis O. Seda was born on 7 March 1987; Studied Diploma in Business Management at Kenya Institute of Management (KIM) and Bachelor of Arts degree in social sciences ( sociology and Political Science)at Catholic University of Eastern Africa (CUEA)currently working for KEMRI/CDC Malaria project in Siaya, Kenya.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783659452123
    • Sprache Englisch
    • Größe H220mm x B150mm x T4mm
    • Jahr 2013
    • EAN 9783659452123
    • Format Kartonierter Einband (Kt)
    • ISBN 3659452122
    • Veröffentlichung 12.10.2013
    • Titel Assessment of customer perception on mobile phone money transfer
    • Autor Brian Seda , Margret Ulaka
    • Untertitel A case study of M-pesa Kisumu,Kenya
    • Gewicht 102g
    • Herausgeber LAP LAMBERT Academic Publishing
    • Anzahl Seiten 56
    • Genre Betriebswirtschaft

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