ASSOCIATIVE ENTREPRENEURSHIP

This book, "L'entrepreneuriat associatif: stratégie innovante de pérennisation des projets associatifs", explores the mechanisms that ensure the sustainability and performance of social initiatives. It aims to understand how associative structures can reconcile economic performance, social impact and institutional sustainability.Through a scientific and practical approach, the author highlights an innovation strategy that promotes the sustainability and impact of associative projects. He offers a fresh reading of social entrepreneurship as a lever for sustainable development and inclusion, providing researchers, practitioners and public decision-makers with concrete guidelines for supporting the long-term viability of associative projects.

Autorentext
The author is a teacher-researcher at Moulay Ismaïl University in Meknes, a member of the LAREGS research laboratory and head of the CL2ED research team, which specializes in the study of social entrepreneurship, social innovation and sustainable development.