Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative , pleasure and decision making variables. The existence of television advertising in recent decades has aroused the television from public with its impact. The demand of television advertising is evident today because it is both time efficient and cost effective. The television serves the main function of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising in the eyes of customers.

Autorentext

Mr. Surya Pokhrel has obtained his MBA degree from Pokhara University in 2013 January .since then he has been working in the same university as a lecturer and lecturing other affiliated collage of the Pokhara university.Mr. pokhrel has wrote several reports and projects.