Attitudes towards the use of social media in the nonprofit sector

Social media tools are used by many people and even by companies. This thesis explores the increasing usage of such tools in nonprofit organizations. The elected tools are Facebook, Twitter, Youtube, Xing, blogs and Wikipedia. By interviewing employees and clients of the Upper Austrian Family Support Agency, the attitudes towards social media in the Austrian nonprofit sector will be brought to light and recommendations for further usage will be suggested.

Autorentext

Cosima Kordik is currently a student at the Johannes Kepler University in Linz, where she studies business & economics and law. After her stay at the Trinity College in Dublin, Ireland, which gave her the opportunity to ameliorate her oral and written English, she decided to write her diploma thesis about nonprofit organizations and social media.