Audience Behaviour towards Television Advertisements

Advertisements play a major role in the purchase decision; they provide a real picture of the product and act as a good source of information. Television advertising has improved a lot and the application of creativity in advertising is amazing. The study focused on how audience behave and respond to the advertisements. Influence of ads, likeable factors in the television commercials and avoidance behaviour of the audience are also covered.

Autorentext

Dr. S.Saiganesh has received his Doctorate in Marketing from Periyar University, India. Dr.Saiganesh did his MBA and he has published articles in National and International journals. His areas of interests are Consumer Behaviour and Advertising Management. Currently he is working as Associate Professor in Dayananda Sagar Business School, Bangalore.