Augmenting Public Relations

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools.

The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from 'brain to computer communication' to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics.

Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.

Autorentext

David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group and Founder/Managing Director of Media Measurement Ltd.

Inhalt

Biographical Note. Chapter 1 Preface. Chapter 2 Evolution. Chapter 3 AI Creates New PR. Chapter 4 The Internet Doing Things. Chapter 5 Artificial intelligence. Chapter 6 What Is Deep Learning. Chapter 7 Create you own AI. Chapter 8 General Intelligence. Chapter 9 a Explainable AI (XAI). Chapter 10 Augmented Reality. Chapter 11 Virtual Reality. Chapter 12 The metaverse. Chapter 13 API's A Completely New Medium. Chapter 14 Computer Games. Chapter 15 Find and analyse coverage. Chapter 16 Stakeholder Modelling. Chapter 17 Data integration. Chapter 18 Networking and Computers make Friends. Chapter 19 Brain to Computer. Chapter 20 Apps and Super Apps. Chapter 21 ChatBots. Chapter 22 Internet of Things. Chapter 23 QR Codes. Chapter 24 SEO_. Chapter 25 Cyber security. Chapter 26 Security Management. Chapter 27 Issues and Crisis management. Chapter 28 Blockchain. Chapter 29 Ethics.