Australian Women in Advertising in the Twentieth Century

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)

Autorentext
Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

Zusammenfassung
Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the 'modern' woman.

Inhalt
Introduction

1. Advertising: A Suitable Career?
2. Educating Shoppers in the 1920s
3. Elma Kelly's Empire: An Australian in Asia
4. Looking Out To The World
5. The Girls Who Made It
6. Advertising and Beyond
7. Women Experts and Consumer Culture
8. Selling Fashion after World War Two
9. Bold Invaders: The Impact of the Women's Movement
   Conclusion