B2B Relationships within Transactional and Relationship Marketing

To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice. The research proved that transactional and relationship marketing are interconnected and go along with the stages of establishment and development of B2B relationships. When these two theoretical concepts are strong, then it is clear that the distribution network is strengthening too.

Autorentext

Herr arko Petrovi und Herr Milo Radulovi haben einen Master of Science in Betriebswirtschaftslehre der Malardalen University in Schweden. Herr Petrovi verfügt über umfangreiche internationale Berufserfahrung im Umgang mit Regierungs- und internationalen Organisationen. Herr Radulovi ist Berater mit internationaler Karriere und Spezialisierung auf Geschäftsentwicklung und Marketing.