Bancassurance in Europe

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Inhalt
Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index