Barriers of E-commerce Acceptance in Export

The 21th Century is an electronica era. The life is moving toward virtualization in this era of time. At this condition, businesses are acting globally. If a businesses doesn't apply this opportunity and doesn't move toward e-commerce; it will convert to a serious threat! For preventing this event, the infrastructures of e-commerce implementation must be provided and its barriers must be identified. This causes the facilitating of globalization.This book is a Meta analysis for identifying the barriers of e-commerce acceptance and its implementation in export companies in the three category (3C) model. In addition to the discussions about e-commerce and export concepts , this investigates the effects of export on the impressions taken from E-Commerce. This book helps SMEs to eliminate e-commerce barriers and to provide infrastructure for thinking and acting globally. The practical suggestions are provided to companies. Also the mentioned models, theories, and processes of e-commerce in the book will help managers of companies, faculty, students and researchers of business managements to further their knowledge on the processes and the practices of e-commerce and export.

Autorentext

is PhD of Business Administration at Payame Noor Uni (PNU). He has published more than 20 papers about IT application in business. Also, he is contributing with some international journals.Mohammad Ali Sarlak is an assistant professor of public administration at the PNU. He is currently serving as the president at the doctoral center in same uni.