Beacon Technologies

Learn the key standardsiBeacon, Eddystone, Bluetooth 4.0, and AltBeaconand how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Proximity technologyin particular, Bluetooth beaconsis a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.

What You'll Learn

• Understand the disruptive implications of digitalphysical convergence and the new applications it makes possible

• Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology

• Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth

• See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID

• Examine the Beacosystem framework for analyzing the proximity ecosystem
  Who This Book Is For

  Solutions architects of all typesventure capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers

  Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

  Contributors:

  Anke Audenaert, CEO, Favrit

  John Coombs, CEO, Rover Labs

  Theresa Mary Gordon, Co-Founder, tapGOconnect

  Phil Hendrix, Director, immr

  Kris Kolodziej, President, IndoorLBS

  Patrick Leddy, CEO, Pulsate

  Ben Parker, VP Business Development, AccelerateIT

  Mario Proietti, CEO, Location Smart

  Ray Rotolo, SVP OOH, Gimbal

  Kjartan Slette, COO, Unacast

  Jarno Vanto, Partner, Borenius Attorneys LLP

  David Young, Chief Engineer, Radius Networks

  Foreword by Asif Khan, President LBMA

  Discusses the significant standards that a developer will want to conform to The book is primarily directed at those who will architect or implement a Beacon solution Case studies pull the content earlier in the book so that the reader can see how Beacons are implemented

  Autorentext
  Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

  Klappentext

  Learn the key standards iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology in particular, Bluetooth beacons is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Understand the disruptive implications of digital physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA

  Inhalt

  Chapter 1 Introduction

  Chapter 2 Orientation: What to Expect from the Beacons

  Chapter 3 Digital-Physical Convergence: Why Beacons are a Big Deal

  Chapter 4 Beacosystem Framework: Understanding the Structure of the Beacon Ecosystem

  Chapter 5 Standards: Origins and Foundational Concepts Chapter 6 Chipsets: Understanding the Main Building Block within a Beacon Chapter 7 Choosing the Right Beacon

  Chapter 8 Beacon Deployment Considerations

  Chapter 9 Designing with Management in Mind

  Chapter 10 Designing an Analytics Architecture to Leverage Proximity Data

  Chapter 11 Designing with Privacy in Mind Chapter 12 Orchestration: Making Beacons Behave More Intelligently Chapter 13 Understanding Beacon Networks

  Chapter 14 A Programmatic Advertising Primer

  Chapter 15 Understanding the Integration of Mobile, Beacons and Out-of-Home Media

  Chapter 16 Alternative Technologies: VLC, UWB, Magnetic Resonance, WiFi Tags, and Machine Vision Chapter 17 Geofencing: Everything You Need to Know Chapter 18 Barcodes, QR Codes, NFC, and RFID

  Chapter 19 Augmenting Beacons with Cellular Network Technologies

  Chapter 20 Where Beacons Are Making a Difference

  Chapter 21 Using Beacons in Payment Systems

  Chapter 22 The Future Standards and IP