Becoming a Consumer Psychologist

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

"This is a wonderful primer to a profession that is one of the world's best kept secrets. Monga and Bagchi are ace researchers and devoted mentors, and their expertise and dedication shine through from every page. I wish I'd had the chance to read this and get this sort of advice when I was considering career paths!" - Anirban Mukhopadhyay, Professor and Associate Dean, Hong Kong University of Science and Technology, and Editor-in-Chief, Journal of Consumer Psychology "I thoroughly enjoyed reading this well-written and thoughtful monograph. Prospective consumer psychologists who are currently in Undergraduate or Graduate Programs in Psychology, Business and allied disciplines, will learn a great deal about the process and content associated with developing a career in consumer psychology. This monograph speaks to its audience in an approachable and informed fashion. Monga and Bagchi are eminently suited to this task, given their own illustrious background and evolution as leading scholars in the field." - Akshay R. Rao, General Mills Chair in Marketing, University of Minnesota, USA

Autorentext

Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA.

Rajesh Bagchi is Professor of Marketing and Department Head at Pamplin College of Business, Virginia Tech, USA.

Inhalt

Preface

About the Authors

Chapter 1. The Field of Consumer Psychology

Who is a consumer psychologist?

Diverse Profiles of Consumer Psychologists

Chapter 2. Studying to Become a Consumer Psychologist

Diversity in Educational Pathways

Graduate Degrees in Consumer Psychology

Coursework Related to Consumer Psychology

Chapter 3. What Consumer Psychologists Do

Consumer Psychologists at Universities

Consumer Psychologists Outside of Academia

Chapter 4. Graduate Students in Consumer Psychology

Choosing Graduate Schools to Apply to

Getting into a Graduate School of Choice

Doing Well in Graduate School

Chapter 5. The Destination of Consumer Psychologists

Applying to a Faculty Position

Securing a Job as a Faculty Member

Doing Well as a Faculty Member

Non-Academic Destinations

Chapter 6. Continuing on the Consumer Psychology Journey

Positives and Negatives of the Journey

Words of Advice from a Few Consumer Psychologists

Conclusion

Appendix: Verbatim Responses of Several Consumer Psychologists

A. Why I Think of Myself as a Consumer Psychologist

B. How I Became a Consumer Psychologist

C. What I Like and Dislike about Being a Consumer Psychologist

D. What Advice I Have for Those Considering Consumer Psychology

E. How I See the Field of Consumer Psychology Evolving

References

Index