Before undertaking: Think differently

The construction of a business project represents for young entrepreneurs a constant discovery, both in the daily way of thinking, as well as in those factors in the business environment that allow opening new and different possibilities to launch an entrepreneurial idea. This book approaches the inquiry from the convergent and divergent thinking, which implies in the simplest way: reflection, discovery and analysis of the situation of interest in a business context through four basic moments: the prefiguration, configuration, materialization and implementation of the business project, which precede a necessary experimental operation that will allow to evaluate and consolidate a first entrepreneurial idea in the market.

Autorentext

Industrial Designer, Master in Strategic Design and PhD in Economics, Poverty and Social Development.Entrepreneur and academic with more than 30 years of experience in creative and strategic processes for innovation in business with a social focus.