Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey

This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading.

Autorentext

Prof. (Dr.) Abhijit Pandit is presently working as an Assistant Professor (Grade-II) at Amity University, Kolkata.Prof. Jayjit Chakraborty is currently associated as Full Time Lecturer, in the Department of Business Administration, The Bhawanipur Education Society College, affiliated to University of Calcutta.