Big Data: Modern Tools and Techniques

This book shows how to transform big data, AI, and digital technologies into powerful tools for smarter decisions, stronger strategies, and sustainable growth. Data is everywherebut only those who know how to use it can truly lead.

Packed with real-world examples and practical insights, it equips leaders, analysts, and professionals to navigate today's data-driven world with clarity and confidence. Whether in finance, marketing, or digital banking, this book reveals how data can be your greatest asset for innovation and success.

Presents recent tools and techniques of big data Provides a comprehensive understanding of how data-driven decision-making can unlock new opportunities Covers real-world case studies, strategic frameworks, and emerging trends

Inhalt

Factors Influencing Cybersecurity Intention: The Case of Caraga State University.- The Impact of Artificial Intelligence-based Service Quality on E-Loyalty with the Mediating Role of E-Customer Satisfaction and the Moderating Role of E-Trust.- Unleashing the Potential of Industry 4.0 in Developing and Emerging Countries: a systematic literature review and future research agenda.- Cybersecurity in Smart Cars: A Literature Review.- The Impact of Artificial Intelligence Adoption on Job Security.- The influence of Blockchain technology on Business transactions and transparency in the Financial sector.