Biotypes from the Vedic Tradition and their Application in the Contemporary Universe

This study sought to investigate the application, in an interdisciplinary way, of the validity of the precepts of the ancient Vedic Tradition and Culture and, in particular, to check whether the concepts of the biotypes of Ayurvedic Medicine are relevant to be applied, in general terms, to the Universe of the Contemporary World, in particular, creativity and innovation. The study was applied to third-year students of the Design and Marketing and Advertising degrees at the European University, Iade, to see if creatives predominate in a school with courses that involve the creative process.

Autorentext

Italo-brasiliano, professore associato presso l'Università Europea, IADE, dal 2000, dottore di ricerca in Antropologia, branca culturale e sociale presso la Facoltà di Scienze Sociali e Umane della Nuova Università di Lisbona. Post-dottorato in Cultura e Comunicazione presso la Facoltà di Lettere dell'Università di Lisbona. Ricercatore presso il CEAUL, UL.