Blogs: effective social media marketing tools?

This piece of research examined the effectiveness of blogs as social media marketing tools, while investigating the power of a bloggers influence on the buying habits of its readers. Probing into the relationship between all stakeholders of a blog; (the reader, blogger, and brands), it was found that bloggers are hugely influential on their readers buying habits, as blogger trust and credibility led readers to purchase goods. Blogs as social media marketing tools were found to have a valuable effect on all stakeholders; the reader gained truthful information on goods and services, the brand received marketing via the blog, resulting in increased sales and the blogger increased their readership and gained financially.

Autorentext

Lisa Downey es licenciada en Marketing Turístico (D.I.T.) y en Gestión de Producción de Medios de Comunicación (D.C.U.). Ha trabajado en ventas y marketing digital, redes sociales, relaciones públicas y eventos. Cree que la formación continua es la clave del éxito y su objetivo es ampliar sus conocimientos en marketing digital.