Brand Management

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.

Autorentext
Dr. Pooja Deshmukh is an Associate Professor of Marketing Management at a private university. She holds two bachelor's degrees in Hotel Management and Science from Delhi University and Marathwada University. She completed her Post Graduation in Business Administration and Doctorate in Management Science.